Guides, analyses, and honest comparisons for brand manufacturers with dealer networks.
What D2D is, how it works, who it's for — everything in one article.
Nike spent four years proving D2C without dealers doesn't work.
You can't win a price war. But there are positions Amazon can never occupy.
D2C promises margins, data, and control. What it actually costs.
Channel conflict is structural, not relational. Here's how to resolve it.
Marketing attribution. Sell-out data. One transaction, both teams win.
Sell on your website without a warehouse, shipping process, or returns team.
Dealer Checkout from the dealer perspective: what happens, what you gain.
The classic store locator is a relic. Why it's no longer a valid instrument.