The Product

Sell directly.
Via your dealers.

Your customers buy on your website. Your dealers receive the order, the money — and ship. No IT resources. One line of code — and your website sells.

Zero Backend Integration No Page-Speed Impact GDPR-Compliant No Third-Party Cookies

Live in three steps.

Integrate your dealer network as an online sales channel — without a single IT ticket.

1

Embed the snippet

One line of JavaScript on your product page. No backend connection. No deployment risk. Your CMS, your shop system — doesn't matter.

<script src="next-commerce.js"
  data-brand="your-brand">
</script>
2

Customer selects dealer

The Dealer Checkout widget loads. The customer selects their preferred regional dealer — based on location, availability, or preference.

Widget preview loads directly on your product page — no modal, no redirect.
3

Dealer receives order

The customer pays. The order goes directly to the selected dealer. They ship from their stock. You receive the customer data.

Fits perfectly into your brand world.

The checkout adapts completely to your brand design. Colour, typography, radius — all yours.

After purchase on your domain
Order successful
Thank you!
Your order was forwarded to
Santool Tools GmbH
Delivery in 1–2 days · Confirmation email sent
Customer data in your CRM ✓

Everything D2C promises. Without what D2C costs.

Capability Dealer Checkout D2C Shop Store Locator
Fulfillment✓ Dealer ships✗ You ship✓ Dealer ships
Customer data✓ Complete✓ Complete✗ None
Marketing attribution✓ Full funnel✓ Full funnel✗ None
Channel conflict✓ None✗ High risk✓ None
Purchase on your domain
Annual cost% of revenue€50,000+€15,000–25,000

Everything international brand manufacturers need to sell online via dealers.

Real-time inventory
Live

Customers only see dealers with actually available stock. No "out of stock" after purchase. Inventory logic directly from your ERP.

Stripe Split-Payment

Automatic split at checkout: dealer margin directly to partner account, without detours. Transparent, instant, scalable.

Multi-country & currency

EUR, GBP, CHF, USD and 135+ more currencies. One integration covers your entire European dealer network.

Sell-out analytics

Which product sells in which region, via which dealer? Real sell-out data from every transaction. The basis for accurate production planning.

Geo-based dealer assignment

Your customers see the three most relevant dealers near them — based on real distance and live availability.

First-party customer data

Every transaction generates a complete dataset: product, buyer, dealer, timestamp, traffic source — for your CRM.

Win your dealers as allies.

No logistical extra work.

Dealers ship from inventory they already have on the shelf. No new processes. A pre-paid order lands in their inbox — like a normal order. The dealer remains Seller of Record.

Immediate liquidity. Zero marketing cost.

Stripe Split-Payment: the dealer margin goes directly to the partner account at the moment of purchase. No waiting for payment. No risk.

Strengthening local dealers.

Your brand website sends customer-ready buyers to your authorised dealers. Not to Amazon. Not to a generic online shop. To the partners who know your products.

Your IT team will love this.

Here's what you can send to your IT lead tomorrow morning.

Zero Backend Integration

No API call from the server. No deployment. One line of JavaScript in the frontend — done.

No Page-Speed Impact

Async loading. Not render-blocking. Core Web Vitals untouched. Google-friendly.

GDPR-Compliant

No third-party cookies. No transfer of personal data to third parties. Server in Germany. Zero-cookie claim valid.

JavaScript · 1 line · Any website
<script src="https://cdn.next-commerce.io/checkout.js"
  data-brand="your-brand-id"></script>
Shopify ✓
WordPress ✓
Typo3 ✓
Any HTML ✓

What is Direct-to-Dealer?

Direct-to-Dealer (D2D) is a sales model in which a brand manufacturer sells their products directly on their own website — while a regional specialist dealer fulfills the order. The customer pays on the brand website. The dealer receives the order and ships. The manufacturer retains customer data, attribution, and brand experience.

The model differs from D2C in that the dealer — not the manufacturer — is Seller of Record. This eliminates channel conflict structurally and removes the need for own fulfillment infrastructure.

Full D2D guide

Related

For ManufacturersFor DealersD2C vs. Direct-to-Dealer

How much revenue is sleeping in your dealer network?

Show us your website — 15-minute demo.

Request Demo