Channel conflict isn't a relationship problem — it's a structural one. Direct-to-Dealer resolves it architecturally, not through compromise.
Channel conflict occurs when a manufacturer starts selling directly to end customers — entering direct competition with its own dealers. The consequences are measurable: dealers reduce their brand recommendations, prioritize competitors, or end the partnership entirely.
In markets with strong specialist retail — power tools, household appliances, medical devices, industrial equipment — this can put the majority of revenue at risk.
With Dealer Checkout, the manufacturer sells on their own website — but the dealer is Seller of Record. They receive the order, they fulfill it, they profit from every purchase. No dealer loses revenue. Every dealer gains new customers. Channel conflict doesn't exist structurally.
Customer data, attribution, transaction on own domain
Pre-paid orders without acquisition cost
Structurally no channel conflict — the model excludes it