Brand manufacturers with dealer networks don't need a different marketplace — they need a direct channel that includes their dealers instead of replacing them.
On every sale — plus FBA costs
Amazon keeps all buyer data
Amazon design overrides yours
Delisting risk, algorithm changes
| Criterion | Amazon | Dealer Checkout |
|---|---|---|
| Commission per sale | 10–15% | % of revenue |
| Customer data | ✗ Amazon keeps it | ✓ Yours |
| Brand control | ✗ Amazon design | ✓ Your domain |
| Dealer benefits | ✗ | ✓ |
Sell directly on your website — with your dealer as your partner.
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