Marketplaces promise reach — and take your margin, your customer data, and your independence in return. Für brand manufacturers mit dealer network gibt es eine structurally bessere Alternative.
Direct-to-Dealer: sell on your own website. Dealer ships. No commission to third parties.
On every marketplace the same fundamental problem applies: you have no direct access to your buyers.
No retargeting. No attribution. No customer retention. No protection against account suspension.
Switching from Amazon to OTTO or Kaufland trades one dependency for another. The fundamental problem remains: Die Plattform besitzt die customer relationship — nicht Sie.
Die structural solution is not another marketplace. It's your own transaction channel on your own domain.
Weiterführend
Sell directly on your website — with your dealer as your partner.
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