What Commerce Connector Does
Commerce Connector is an established where-to-buy solution with good reach in the DACH market. The brand's product page has a "Buy at" button that leads to a list of available dealers (Amazon, Otto, Galaxus, specialist retail). The end customer picks a dealer and is sent there.
The upside: simple integration, broad dealer coverage, and the end customer lands with a dealer who sells.
What Commerce Connector Structurally Doesn't Solve
The sale is completed at one of the linked dealers, not on the brand's domain. The result: no end-customer data for the manufacturer, no marketing attribution, no conversion tracking at brand level.
Brand marketing keeps flying blind. You see clicks on the where-to-buy button, but not the purchase or revenue that follows. Optimizing marketing ROI stays imprecise.
On top of that: when Amazon appears in the dealer list, most clicks go there, and you strengthen your brand's dependence on Amazon instead of your relationships with specialist dealers.
What Dealer Checkout Does Differently
Dealer Checkout puts the sale on your brand domain. The end customer picks a product, clicks "Buy from €XX", chooses a local specialist dealer and pays directly on your site via Stripe Connect. The dealer gets an order that is already paid and ships it.
You keep end-customer data, marketing attribution and data ownership. You measure every campaign end to end. Amazon is not in the game, which strengthens your specialist dealers and protects your brand's margin structure.
Who Should Switch
If you use Commerce Connector and find that you still don't know who actually buys your products, that your marketing budget can't be optimized for lack of attribution and that Amazon pulls more and more revenue out of your brand funnel, Dealer Checkout is the structural answer.
Our recommendation: see in a 15-minute live demo how Dealer Checkout looks on one of your product pages, then make a strategic decision.