Case Study · InternationalA manufacturer of industrial radio and data transmission technology. Customers in many countries. A network of sales partners. And a website where, until now, nobody could buy.
Starting point
Alongside its project business, the manufacturer sells standard products: radio modules, antennas and accessories. Engineers and buyers around the world find them on its website. They could not buy them there.
The problem
Every purchase intent landed as an inquiry at headquarters and was forwarded by hand to the partner in the country. Days until a quote. Many inquiries were lost.
It would have competed with the company's own partners and required VAT, shipping and invoicing in many countries.
Which inquiry turned into a purchase and how fast a partner responded stayed invisible.
Dealer Checkout sits directly on the product pages of the standard items. One script, no shop.
The buyer sees the partners that deliver to their country, priced in local currency including shipping.
Business customers buy with company name and VAT ID.
The money goes straight to the partner. No redirect, no detour through headquarters.
The partner issues the invoice, delivers and looks after the customer.
The result
Customers who are ready order directly on the manufacturer's site.
Every order arrives paid with the responsible partner in the country.
No tax or shipping questions in foreign countries for the manufacturer.
At a glance
An office technology manufacturer measures marketing by dealer revenue instead of clicks.
A US manufacturer brings its spare-parts business to its local service partners.
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