About Next Commerce
Next Commerce GmbH was founded in 2020 and builds Dealer Checkout, the Direct-to-Dealer platform for brand manufacturers with an established dealer network. The model lets end customers buy on the brand's website while a regional specialist dealer fulfills the order.
The company is based in Weikersheim, and the DACH market is its strategic focus. The founder and CEO is Ivo Oppong-Addai.
Topics We Can Speak to with Confidence
Brand commerce as a strategy: How the discipline has developed in recent years, how it differs from D2C and which models fit which types of manufacturers.
Channel conflict: The structural reasons why own D2C shops fail for brand manufacturers with a dealer network (examples: Stanley Black & Decker, Nike).
Marketing attribution in indirect sales: Why classic last-click models don't work and how D2D changes that.
Mid-sized DACH brand manufacturers and digitalization: Where Germany's mid-sized brand manufacturers stand in 2026 and which hurdles remain.
Press Contact
For interview requests, background conversations or specific quotes, the fastest way to reach us is by email at [email protected] or through the contact form.
For in-depth strategy conversations: Ivo Oppong-Addai directly, with the option to arrange a background conversation.
Brand Assets
We provide our logo and brand guidelines on request. Please use the official spelling "Next Commerce" (two words, both capitalized), not "NextCommerce" or "next-commerce". The official domain is next-commerce.io.