What MetaLocator Does Well
MetaLocator is an established store locator solution from the US with good UX, geo-mapping and filter logic. If you need a map with dealer pins on your brand website, it gets the job done.
For brands whose strategic goal is for the end customer to find a nearby dealer and then buy offline, MetaLocator is functionally sufficient.
Where MetaLocator Structurally Ends
A click on a dealer pin leads to contact details or an external dealer website. The sale is not completed on the brand's domain. That means: no end-customer data for the manufacturer, no marketing attribution, no conversion tracking at brand level.
For brand manufacturers who want to monetize their brand traffic and build first-party data, a store locator is half a solution. You see the activity, but no revenue.
What Dealer Checkout Does Differently
Dealer Checkout doesn't replace the locator, it extends it. The brand's product page gets a "Buy from €XX" button. The end customer chooses from local dealers and pays directly on your brand domain via Stripe Connect. The chosen dealer handles delivery.
Your advantage: complete end-customer data (name, email, address, product, marketing source), real-time attribution for every marketing campaign, measurable conversion on your brand domain. Plus: no channel conflict with your top dealers, because every order lands with a dealer.
When You Should Switch
If you use MetaLocator and find that you can't monetize your brand traffic, that you have no marketing attribution at order level or that your marketing budgets are spent inefficiently because you can't measure what they deliver, Dealer Checkout is the structural answer.
Talk to us about a 15-minute live demo in which we show, on your own website, what Dealer Checkout changes on one of your product pages.