**Excerpt:** For years, brands were told D2C was the future—but was it ever that simple? Precision Tools Ltd. faced the same dilemma: launch a direct store and risk alienating retailers or keep relying on partners and lose critical customer data. The answer wasn’t either-or. *Direct-via-Partner (DvP)* offered a smarter path—tracking every sale, whether direct or through retailers. The result? More insights, better marketing decisions, and a stronger brand experience. It was time to rethink the D2C illusion.

The world has changed. What made your business successful 5 years ago does not necessarily work anymore today. Businesses must renew their right to exist. It requires a new digital…