One of the hardest things when you are trying to introduce a superior brand buying experience is that there are many people that believe what they are currently offering their…

What is Brand Commerce and how does it fit into the terminology of eCommerce marketplaces and platforms? Matter of fact, there are no official definitions of marketplaces and platforms. Neither…

Let’s start with the basics. Until now commerce relied on a long and complex chain of distributors and wholesalers to deliver goods to consumers. When it comes to eCommerce, customers purchase…

A flourishing eCommerce platform ecosystem has been emerging in Europe in recent years. Businesses have to decide whether they want to become marketplace operators or focus their activities on the…